Monday: Connect the Dots
We produced a 30-seconds TV spot for Monday.com, set to air on Hulu.
Monday.com is an adaptable work management platform designed to help teams streamline
their projects and tasks with ease.
"Monday: Connect the Dots"
The concept for the ad stemmed from the idea of the connect-the-dots puzzle game, reimagined to reflect real-world work challenges. Initially, we approached the concept with bolder visuals, depicting a web of colorful lines and dots that eventually converged into the Monday platform. This approach produced a vibrant and playful video.
Animation Tests
Elements for Animated Platform
Storyboard Sketches
Style frames
Art Direction: Gilad Ben Hayon
Creative: Ari Kuchar
Production: Fabien Hameline
Sound design&Composition: Toby Lustigman
Design consultant: Yarden
With thanks to: Liron Ben-Ari, Shy Inbar, Eliana Atia, Shoshi Davis
Design, Motion, Storyboard: Maayan Erlich & Or Drori
Creative: Ari Kuchar
Production: Fabien Hameline
Sound design&Composition: Toby Lustigman
Design consultant: Yarden
With thanks to: Liron Ben-Ari, Shy Inbar, Eliana Atia, Shoshi Davis
Design, Motion, Storyboard: Maayan Erlich & Or Drori
Thanks For Scrolling!
